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November 09, 2009

I Choo Choo Choose You!

Those clever Swedes over at H&M are at it again, lining up yet another epic fashion collaboration and bringing the wares of luxury retailers to us regular gals. The chaos at these unveilings is also usually of epic proportions (though the Canadian ladies are notably more calm and collected than their European counterparts) and I wouldn’t expect anything less now that we are going to have a crack at snapping up pieces from—wait for it—Jimmy Choo! What woman in her right mind wouldn’t be lining up to get their hands on a pair of Choo’s for a fraction of the regular price? Check out my favourite pieces from the collection after the jump.

Choo1 Choo2 Though Jimmy Choo is traditionally an accessories line, for their H&M collab they have expanded into the wonderful world of ready-to-wear and I have to say that they knocked it out of the park. Everything has a luxe party girl vibe, but with a tough edge. In other words, there are no pink frilly things that Paris Hilton would be wearing whilst dancing on tables. The other beautiful thing about this collection is that it strikes a fine balance between on trend pieces that you have been searching for (the thigh high boot, the one shoulder cocktail dress, classic Choo strappy sandals) and pieces you didn’t even know you wanted until now (the embellished brogue and the faux fur vest) all between $29.95 and $299. There’s even a few outstanding items for the guys, so keep the boys in your life in mind during the stampede.

In all honesty, I’m usually the type to let the mass mobs hit the stores and then wait for the second stock shipment before making my way to H&M, but something about the esthetic of this collection really speaks to me. Must be my secret desire to dress like a bad girl!? If it was being offered in Calgary, I very well may have been leading the pack and snatching up as much as possible. But, since it’s not, I wish all my fellow Choo lovers in Toronto, Vancouver and Montreal all the best and hope these snap shots will help you find and track your targets come Saturday, Nov. 14.

Let’s talk about H&M’s designer collaborations: Do you like the concept of bringing luxury to the masses? What do you think of these pieces? Will you be lining up for Choo collection? Have you ever been at the launch of another one of the H&M designer collections? What was it like and was it worth it? What’s been your favourite designer collaboration so far?

By: Meghan

Photo Credit: H&M

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Laura Lanktree Laura Lanktree

Laura is a writer, videographer, director, and lover of all things fashion and beauty. When she isn't busy blogging for styleswept.ca, the former flare.com editor runs her own multi-media company, LLchemy...

Joanna SinclairJoanna Sinclair

Joanna is an editor for MSN Lifestyle. Growing up she dreamed of becoming a fashion designer, but chose journalism instead. Luckily for her, she can mix writing with fashion for the best of both worlds.

Carmen CheungCarmen Cheung

Carmen, an editor for MSN Lifestyle, can, in short, be described as a travel-craving, food-loving purse and shoe admirer and collector (too many pairs to count!). You can find her out and about, planning her next adventure, while ooh-ing and ah-ing over shoes, purses, scarves and other pretty things.

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