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March 17, 2010

Beauty "Haul" Videos: Love Them Or Loathe Them?

Being part of the YouTube generation can be both a bane and a blessing. On the upside, you can find pretty much anything you want with just the click of a button (it can be a great learning resource), but on the downside, we waste a lot of time (and likely brain cells) watching asinine clips. There’s a newish genre of YouTube videos that I stumbled upon recently and I can’t quite decide if they are the most genius thing to ever happen to the beauty industry or the most mind numbingly boring thing to ever hit the Internet? Give us your take after the jump.

Following closely in the footsteps of the makeup tutorial videos—which I personally think are genius if you are looking to master a certain look—is the “beauty haul” video. If you are not quite sure what I'm going on about, check out a few examples here, here and here. Most of these involve a young lady, usually with much too much makeup on, showing the viewer the beauty products they recently bought and going on about how gorgeous these products are (though mostly without any helpful critiques). Frankly, I don’t really get how holding up an eyeshadow and saying, “oh look how gorgeous it is” is any more helpful to potential purchasers than walking into the drugstore and looking around, but to each their own I suppose.

It seems to me that if I go looking for beauty advice on the Internet I would want to receive it from someone whose look I admire—much the same way you want your hairdresser to have good hair, non? Maybe that’s the whole point? You go searching through the haul videos until you find someone who has a similar look to your own so you know that the products that work on her might also work on you? Then again, this could be a stretch. Maybe these videos are just about pleasing really self-important people that feel like they should be the next YouTube video sensation? Regardless of their intent, these haul videos are strangely addictive. Who knew that looking at what other people bought could be so captivating?

Let’s discuss: Are you a fan of the "beauty haul" video? Know of any really good ones? Maybe you make haul videos of your own and can shed some light on the reasoning behind them? Strangely compelled to go watch a few? Think they are the best/worst invention since sliced bread? Sound off below!

By: Meghan

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Laura Lanktree Laura Lanktree

Laura is a writer, videographer, director, and lover of all things fashion and beauty. When she isn't busy blogging for styleswept.ca, the former flare.com editor runs her own multi-media company, LLchemy...

Joanna SinclairJoanna Sinclair

Joanna is an editor for MSN Lifestyle. Growing up she dreamed of becoming a fashion designer, but chose journalism instead. Luckily for her, she can mix writing with fashion for the best of both worlds.

Carmen CheungCarmen Cheung

Carmen, an editor for MSN Lifestyle, can, in short, be described as a travel-craving, food-loving purse and shoe admirer and collector (too many pairs to count!). You can find her out and about, planning her next adventure, while ooh-ing and ah-ing over shoes, purses, scarves and other pretty things.

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