Do American Retailers Lose Their Appeal Once They Cross The Border?
There was plenty of buzz when J. Crew first announced it was coming to Canada. Lovers of the US-based retailer, whose shelves are lined with classic all-American wears, were anxious to have khaki pants and cable knit sweaters so close within reach. Since opening its doors at Yorkdale mall, however, J. Crew seems to have lost its allure.
It likely has something to do with the fact that Canadian prices have been increased by approximately 15% (so much for our strong dollar), but I also believe there is a psychological factor at play.