Gucci to the left, GUESS to the right. Too close for comfort?
We often hear of trademark suits being filed, but rarely do we get word on the final outcome. In the case of Gucci vs. GUESS, however, the interest is high and so there has been a steady stream of reports throughout the 3-year-long New York courtroom battle, culminating in today's news that Gucci has come out on top.
The reason I found this to be such an interesting case is because typically trademark battles involve a big fish and a little fish, ie. some poor artisan fighting a mega-retailer for ripping off their work stitch for stitch. In those cases, money is paid out (likely a pittance for what the big guy can afford) and c'est tout. In the case of G vs. G, however, there were two sharks sloshing it out with neither willing to back down.
The focus of the battle was GUESS' use of a Quattro G pattern and red stripes regularly used by the Gucci brand, notably before they were implemented at GUESS. Despite the resemblance, GUESS claimed to have been "inspired" from multiple sources, not necessarily including - and certainly not solely - Gucci. And in the end, while Gucci is technically the victor, the judge didn't exactly state GUESS' claim to be untrue.