Get your pucker on girls! Cupid's arrow is pointing straight at your pretty pout this Vday, begging for some hot coloured hues. So what better time to try out the season's biggest beauty trend?

Red lips ruled the runway for Spring '12, and - almost halfway into New York Fashion Week - I can officially report that it's a recurring theme for Fall '12 as well. Invest in this bold look now and you'll have a kissable pout well beyond love's special day.

Because of my pale skin, I've always shied away from dark lipstick. No need to look any more ghostly, I thought; but as it turns out I was wrong. When worn the right way, dark lipstick can be a dramatic look loved by all.

We're constantly being warned to "read the label" because it's important to know what's in our food, cleaning supplies, and especially our beauty products. The goal is to avoid dangerous chemicals and harsh toxins that can be easily absorbed by our skin, but some of the latest beauty items to hit stores are dangerous for a different reason. These ingredients won't harm you, rather they are being marketed to appeal to the bad girl in all of us.

Malin + Goetz has developed a new fragrance containing rum for an extra sweet and sultry scent. How intoxicating!

Bored of your beauty routine? These outrageous new beauty products push the boundaries far beyond mascara and lipstick. Check out the latest in makeup...or should I say facial accessories?

Paper Eyelashes
Inspired by Chinese paper-cutting, the London-based company Paperself has created laser-cut eyelashes. From peacocks to butterflies, keep your eyes aflutter with a myriad of images that attach just like falsies. As the company boasts, it's like jewellery for your lashes. Available at Sephora.com.

Makeup guru Diana Carreiro recently enlightened me with loads of new beauty tips. I listened closely since the woman looks nowhere near her age and has made hundreds of models and celebs sparkle with her magic wand, or rather her makeup brush (same thing).

As Diana spoke, I could barely keep up with my notetaking. "Exfoliate your cheeks before applying blush" reads one. "Generationals" I can make out of another…shoot what does that mean? Is it a Dermalogica product? She swears by their skincare and I'm telling you she has the skin of a 16-year-old...g-e-n-e-r-a-t-i-o-n-humph, oh well.

Beauty trends can be tricky to follow. Colour schemes aren't exactly universal and depending on your skin, 'au natural' may not be an option. Luckily this season there are a few major stories that flatter across the board, like bold red lips, full brows, and tons of blush. The trick to making them oh-so-fall-2011 is in the application.

Celebrity makeup artist Diana Carreiro shares a few of the techniques:

Forget the new princess—it's all about Pippa Middleton these days. Ever since Kate and William wed it seems her lil' sis has stolen the spotlight. First there was Pippa's coveted behind, then a rumoured tryst with William's baby bro Harry. What's had me admiring the new Brit It girl all this time, however, is her gorgeous glow.

All this talk of Pippa is proof that au naturale is still the chicest way to roll and there's no better time to sport it than summer. I spoke with M.A.C Senior Artist Melissa Gibson for a step-by-step guide to Pippa's girl next door beauty:

In the last few years, the beauty industry has gone one of two ways: back to its roots with organic, green, and eco-everything, or back to the future with bizarre innovations straight out of science fiction.

While the former has its infinite benefits, the latter is major cause for intrigue, especially given the latest breakthroughs. These new revelations suggest that topical products may soon be a thing of the past. Before long, you may be eating and drinking your way to a more beautiful you.

If you are looking to turn a few heads on the holiday party circuit this year, the fine scientists at Manchester University may have found just the ticket. According to a new piece of research using eye-tracking software, there is one surefire lipstick colour that when worn causes dudes to spend a huge amount of time staring at a woman’s lips. Care to wager a guess as to what hue elicits such attention? Find out after the jump.

As far back as I can remember it has always been a beauty rule of thumb that you should only play up one feature at a time. If you were opting for dark smoky eyes, the lips should be kept subtle; while if you were trying a bold lip colour on for size, the eye makeup should be minimal. It was just sort of the unspoken rule of doing up your face. Well, if Kristen Stewart and Nicole Richie are any indication, it looks like the old “highlight one feature at a time” rule was made to be broken. See what I’m talking about after the jump.